I was so impressed by Robert McLaughlin that I grabbed my laptop and started feverishly taking notes. I was in an auditorium with 60 Family First members listening to the Chick-fil-A executive reveal some of his biggest leadership secrets. Robert oversees hundreds of people. He desired to lead his team well, so he challenged himself to do something incredible-learn everyone's name. After a few months of studying, he put staff photos up on a screen in front of a packed room and called out each person's name correctly. He then challenged everyone else to consider taking the challenge. Many did. Can learning names be hard? Yes. Is it important? Incredibly. "I'm just not good with names" is an excuse leaders shouldn't accept. Restaurant owners ask servers to memorize menus. Coaches ask players to learn thick playbooks. We, as leaders, must commit to knowing the one thing that sets everyone apart-their name. Maybe you won't need to learn as many as Robert did, but every name you memor...