Digital Data and Ad Ops Specialist

Responsibilities

• Ad Tagging and Setup:
  • Create and implement accurate ad tags for digital ads, including but not limited to Google and Meta ad campaigns, ensuring seamless integration with websites, GA4, CRM, and data warehouse
  • Connect and configure CRM tool (HubSpot) to capture ad campaign data to leads. Leverage lists and lead quality data in the CRM tool to optimize ads for better efficiency.
  • Stay updated on the latest ad tagging guidelines and best practices for GA4, GTM, HubSpot, Google, and Meta Ads Manager.
• Campaign Management:
  • Assist in the setup and management of digital advertising campaigns on Google and Meta Ads platforms.
  • Monitor campaign performance and provide recommendations for optimization.
  • Create custom reports and dashboards in Looker Studio to visualize and share campaign insights.
• Data and Reporting
  • Share data from media platforms to data warehouse (BigQuery) using a data connector (e.g., Funnel)
  • Set up dashboards using Looker for website, social and ads.
  • Maintain clean and accurate data; audit GA4 and UTM parameters in ads to ensure events, naming convention, and configuration are set up properly.
  • Leverage BigQuery for advanced data analysis and reporting needs.
• Technical Proficiency:
  • Proficiency in using Looker Studio to build interactive dashboards and reports
  • Experience working with BigQuery for data extraction, transformation, and analysis
  • Knowledge of SQL is beneficial for working with BigQuery.
  • Experience with Google Tag Manager and other tag management tools
  • Familiarity with Google Ads and Meta Ads platforms
  • In-depth knowledge of GA4, including event tracking, data layers, and audience segmentation

Requirements:

• Knowledge of SQL and working with BigQuery
• 2+ years of experience in digital advertising operations and/or data analytics roles.
• Strong analytical and problem-solving skills
• Excellent attention to detail and organizational abilities
• Ability to work independently and as part of a team
• Location: Tampa, FL or remote