We are seeking a detail-oriented and results-driven SEO specialist to join our team. In this role, you will optimize our online presence to improve organic search visibility, drive traffic, and support our marketing goals. Your expertise in search engine optimization, content strategy, and analytics will be critical in helping us connect with our target audience and achieve measurable results.
Responsibilities:
- SEO Strategy Development: Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
- Keyword Research: Conduct in-depth keyword research to identify opportunities for content optimization and new content creation.
- On-Page Optimization: Optimize website pages, meta tags, headers, images, and internal linking structures.
- Content Collaboration: Collaborate with content creators to ensure SEO best practices are integrated into content development.
- Technical SEO: Audit websites for technical SEO issues (e.g., site speed, mobile-friendliness, crawl errors) and recommend solutions.
- Link Building: Develop and execute white-hat link-building strategies to enhance domain authority and improve rankings.
- Performance Tracking: Monitor website performance using tools like Google Analytics, Google Search Console, and SEO software to analyze traffic, rankings, and trends.
- Competitor Analysis: Perform competitive analysis to identify industry trends and insights that can inform SEO strategies.
- Reporting: Provide regular reports on SEO performance and recommend adjustments to improve outcomes.
Requirements
- Bachelor’s degree in marketing, business, or a related field
- Proven experience as an SEO specialist or similar role
- Solid understanding of search engine algorithms, ranking factors, and current SEO best practices
- Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog
- Experience with web analytics tools like Google Analytics and Google Search Console
- Familiarity with HTML, CSS, and content management systems (e.g., WordPress)
- Strong analytical and problem-solving skills
- Excellent written and oral communication skills
- Ability to manage multiple projects and deadlines effectively
Preferred Qualifications
- SEO certification
- Experience in paid search or PPC campaigns is a plus.
- Knowledge of schema markup and structured data
- Certification in Google Analytics or related areas
Location: Remote or Tampa, FL
