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All Pro Dad Social Media Strategist

We’re looking for a strategic and detail-oriented social media strategist to manage and grow All Pro Dad’s social media presence. This role is responsible for developing and executing social media strategies, writing compelling copy, scheduling posts, and monitoring engagement. The ideal candidate understands how to craft messaging that resonates with dads and is skilled at optimizing content for maximum reach and engagement.

Job Description:

Organic Social Media Management

  • Develop and execute All Pro Dad’s social media strategy across Facebook, Instagram, TikTok, and other key platforms.
  • Write engaging, on-brand copy for social posts that drive conversation and connection.
  • Schedule and publish content using native and third-party social media tools.
  • Monitor comments, messages, and community discussions to engage followers and maintain a positive brand presence.

Paid Social Media Management

  • Plan and execute paid social ad campaigns on Google and Meta platforms to increase engagement, website traffic, and brand awareness.
  • Work with analytics team to optimize ad performance through audience targeting, A/B testing, and creative adjustments.
  • Align paid strategies to core marketing goals and targets.

Collaboration & Strategy

  • Work with the content and video teams to ensure social content aligns with brand messaging.
  • Stay informed on social media trends, platform updates, and best practices.
  • Propose and test new social strategies to drive engagement and growth.

Requirements and Qualifications:

  • Bachelor’s degree from an accredited college or university preferred
    • Proven experience managing social media for a brand, with a strong portfolio of engaging content
    • Strong copywriting skills tailored for social media engagement
    • Experience managing and optimizing paid social media campaigns
    • Proficiency in using native and third-party social media management tools, like Sprout Social
    • Knowledge of social media best practices, trends, and audience engagement tactics
    • Passion for strengthening families and reaching fathers with impactful content

Location: Must work at Family First office in Tampa, FL

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