Digital Ads Manager

Role Overview

The digital ads manager will develop and execute comprehensive paid digital strategies across our family of brands, including Google Ads, Meta, Spotify, and TikTok. You’ll be responsible for campaign planning, budget allocation, performance analysis, and continuous optimization to meet acquisition and engagement goals. This includes managing search, display, Performance Max, and social media campaign types across all platforms.

You’ll serve as the point of contact for our advertising agency partners, managing relationships to ensure deliverables meet our standards and align with organizational objectives. This includes coordinating on creative development, campaign setup, performance reporting, and strategic planning. While agencies provide critical support, you’ll create and manage campaigns directly, maintaining hands-on expertise across all platforms.

This role will also collaborate with our analytics and web development teams on landing page strategy and optimization. You’ll identify opportunities to improve conversion rates through testing, user experience enhancements, and alignment between ad messaging and landing page content. This requires both analytical thinking and effective communication with technical teams.

Required Qualifications

• 5 years of experience managing digital advertising campaigns with demonstrated success in Google Ads and Meta platforms
• Experience managing six-figure or larger advertising budgets
• Proficiency in Google Analytics 4 and other analytics tools
• Strong understanding of campaign structure, bidding strategies, audience targeting, conversion tracking, and performance optimization across multiple campaign types
• Demonstrated analytical skills with the ability to interpret data, identify trends, and make informed optimization decisions
• Experience with A/B testing, landing page optimization, and conversion rate optimization
• Proven ability to manage agency relationships while maintaining hands-on campaign management expertise
• Excellent project management and communication skills with the ability to coordinate across teams
• Comfort presenting performance data and strategic recommendations to leadership

Preferred Qualifications

• Experience in the nonprofit sector or with mission-driven organizations
• Familiarity with email subscriber acquisition campaigns and lead generation strategies
• Google Ads and Meta Blueprint certifications
• Experience with landing page builders or basic HTML/CSS knowledge
• Familiarity with user experience principles and best practices

What We Offer

This position offers the opportunity to make a meaningful impact on millions of families while developing expertise across a diverse brand portfolio. You’ll work with a collaborative team that values both data-driven decision-making and creative problem-solving. We offer competitive nonprofit compensation, comprehensive benefits, and a supportive work environment that respects work-life balance.

To Apply

Please submit your resume, along with a cover letter describing your experience with digital advertising campaign management and what draws you to Family First’s mission.

Location: Tampa, FL or remote