Role Overview
The motherhood content creator will develop and execute a comprehensive content strategy spanning written, video, and audio formats. You will be responsible for creating authentic, mission-driven resources that resonate with our audience and drive growth across our digital platforms.
- Multimedia Content Production: Script, film, and edit high-engagement, short-form video for TikTok and Instagram Reels; host or contribute to audio-based parenting resources.
- Expert Writing: Produce insightful articles and social copy that translate complex parenting challenges into encouraging, actionable advice.
- Influencer & Brand Advocacy: Leverage your established parenting authority to represent iMOM and our family of brands, fostering community and trust among our followers.
- Cross-Functional Collaboration: Partner with the digital ads and web teams to ensure content is optimized for acquisition and a seamless user experience.
- Performance Analysis: Monitor content performance and community feedback to identify trends and optimize future content strategies.
Required Qualifications
- 3–5 years of experience in professional content creation, specifically within the motherhood or parenting space
- Proven social influencer status, with a demonstrated ability to engage a loyal audience and speak with authority on parenting topics
- Expert-level writing skills, with the ability to adapt tone for different platforms, from deep-dive blog posts to punchy social media captions
- Proficiency in video and audio production, including filming, basic editing, and a comfortable on-camera/on-mic presence
- Excellent communication skills, with the ability to represent the organization’s faith-based mission and values authentically
- Strong project management skills, maintaining a consistent publishing schedule across multiple digital channels
Preferred Qualifications
- Experience in the nonprofit sector or with mission-driven organizations
- Familiarity with SEO best practices and email subscriber acquisition strategies
- Demonstrated analytical skills, with the ability to interpret engagement data to inform creative decisions
- Familiarity with user experience principles and how content flow impacts the user journey
What We Offer
This position offers the opportunity to make a meaningful impact on millions of families while utilizing your creative platform for good. You’ll work with a collaborative team that values both data-driven decision-making and creative storytelling. We offer competitive nonprofit compensation, comprehensive benefits, and a supportive work environment that respects work-life balance.
To Apply
Please submit your resume, links to your social channels or portfolio, and a cover letter describing your journey as a parenting influencer and what draws you to Family First’s mission.
Location: Tampa, FL
